Women’s denim brand NYDJ has partnered with Clothes4Souls throughout 2017. NYDJ will donate an item of clothing to Clothes4Souls when a customer tries on a pair of jeans during designated events and promotions.
NYDJ kicks off National Fit Month and will celebrate by hosting several Try On events across the brand’s retail partners and their stand-alone stores, donating an item of clothing to benefit women in need when customers simply try on a pair of NYDJs. NYDJ will also donate an item of clothing to Clothes4Souls in the month of March when a customer buys a pair of jeans at NYDJ.com. The brand aims to donate a total of 50,000 items of clothing with a retail value of about $5 million to Clothes4Souls and will hold ongoing trial programs that benefit the charity through the remainder of the year to achieve the goal.
“We are proud to partner with Clothes4Souls on this program as an extension of our Fit is Everything campaign because it supports two key pillars of our brand values: fit and community,” said Lisa Collier, president and chief executive officer of NYDJ. “We pride ourselves on a revolutionary denim fit that makes a woman feel like the best version of herself and we know that conversion after trying on NYDJ is nearly 90 percent. We thought this Try On program with Clothes4Souls was a great way to celebrate our fit ownership while engaging our community to help empower and give back to women who are in need.”
Buddy Teaster, President and CEO of Clothes4Souls, said NYDJ understands women and how important it is to help other women around the world break the cycle of poverty. “The NYDJ donations will make a huge difference to women in the developing world by creating jobs and providing short-term relief.”