MACY’S “BUY 1 & WE’LL DONATE 1” COAT CAMPAIGN KICKS OFF IN SUPPORT OF CLOTHES4SOULS
From October 25 to 30, for every coat purchased at Macy’s stores and macys.com, one brand new coat will be donated for those in need
Macy’s and Clothes4Souls will partner again this fall season for the annual “Buy 1 & We’ll Donate 1” campaign. From Tuesday, Oct. 25 through Sunday, Oct. 30, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Since the program’s start in 2013, Macy’s has donated 130,000 new coats, with retail value of more than $5.2 million.
To help customers save while giving back, Macy’s will offer 40 to 50 percent off a large selection of outerwear during the campaign.
“Our program with Clothes4Souls is one that our customers and employees look forward to every fall season,” said Holly Thomas, Macy’s group vice president of Cause Marketing. “With 130,000 new coats donated to date, we’ve seen an incredible impact in our local communities. It’s an honor to partner with Clothes4Souls to bring brand new coats to people of all ages who are in need and we look forward to reaching our goal of 35,000 coats this year.”
Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with non-profit partners including homeless shelters, after school programs, international relief and disaster relief organizations to provide clothes to those who need them most, domestically and globally.
“It’s such a privilege to be working with Macy’s for the fourth year in a row,” says Soles4Souls President and CEO Buddy Teaster. “The fact that we have been able to put 130,000 coats into the hands of people who need them most is extraordinary. A new coat can help provide much needed warmth during the harsh winter months and can bridge the economic gap for thousands across America. Macy’s and their customers understand the power they have to make a difference and we couldn’t be happier to be a partner in this work.”
Coats donated through the program average in retail price from $40 to $100 and distribution begins in November. To view this year’s outerwear assortment to participate in “Buy 1 & We’ll Donate 1,” visit macys.com.