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Author: smagnall

Run further than the finish line: How race events can deliver lasting social impact

Your race winner sets a state record. Your fun-runners finish their first half-marathon. And the jogger dressed in the Shrek costume earns a five-figure sponsorship sum for their chosen charity. From beaming medallists to jubilant spectators, running events across the US regularly fuel life-changing memories for everyone involved. But as the organizer, your race’s impact […]

Lift your company’s spirit with all-year-round, purpose-led giving

Ever since Scrooge woke up one winter morning a kinder, gentler man, Charles Dickens’s famous tale has shaped the holidays into a celebration of generosity. Two centuries on, that same instinct to do good is alive and well; at home, in our communities, and increasingly, in our workplaces.   But while the traditions of giving […]

Your next great campaign could change lives (here’s how)

In the US, we don’t just buy products. We buy values. Today, almost all shoppers (92%) consider themselves ‘intentional’ with purchases—making careful decisions based on a brands’ principles—while 40% say they are very intentional. In fact, the majority of consumers now say it’s important that their purchases align with their personal values or identity:  27% […]

The most impactful circularity starts with what’s already in your warehouse

With the UN’s Climate Change Conference – COP30 – in Brazil right around the corner, the spotlight will shine once more on how countries and organisations are taking real action towards a more circular, sustainable future.    But brands don’t have to wait for lawmakers to define new frameworks on waste reduction. Instead, you just […]

From record sales to real impact: Rethinking Black Friday

It’s official: Americans love a good deal. In 2024, shoppers smashed Black Friday and Cyber Monday (BFCM) records, spending $10.8 billion (up 10.2% on 2023) and $13.3 billion (+7.3%) respectively. And with BFCM 2025 set to remain the busiest sales period of the year, manufacturers, retailers, and brands are preparing now for the peak holiday […]

Donor-Advised Funds 101

They save you money. They save the planet. They might even save your wardrobe. It’s no wonder that in the UK, second-hand apparel is fast becoming first choice. Two-thirds of British Gen Z consumers now prefer pre-loved purchases to those brand-new, swelling the value of the UK online second-hand goods market to £4.8bn. More than […]

How to create a zero-waste workforce (without blowing your budget)

They save you money. They save the planet. They might even save your wardrobe. It’s no wonder that in the UK, second-hand apparel is fast becoming first choice. Two-thirds of British Gen Z consumers now prefer pre-loved purchases to those brand-new, swelling the value of the UK online second-hand goods market to £4.8bn. More than […]

Are you unlocking the value of your surplus stock?

They save you money. They save the planet. They might even save your wardrobe. It’s no wonder that in the UK, second-hand apparel is fast becoming first choice. Two-thirds of British Gen Z consumers now prefer pre-loved purchases to those brand-new, swelling the value of the UK online second-hand goods market to £4.8bn. More than […]

Doing good doesn’t cost more—it just takes a mindset shift

Jumbo charity checks. Complex fundraising initiatives. Big-budget sponsorships. Sometimes, corporate social responsibility (CSR) seems like an expensive commitment. But more often than not, you don’t need to spend more to do good. You just need to put what you’ve already got to greater use. We often think of business waste in terms of unsold products, […]