Cause mar·ket·ing

A type of marketing involving the cooperative efforts of a for profit and a non-profit organization for mutual benefit.
Point of Sale

Customers can be asked to support Soles4Souls at check-out and/or online, whether through a flat donation or a roundup.

Corporate Match

Encourage your employees to give back by providing a match for each dollar they donate.

Employee Giving

Encourage your employees to collect shoes, host a fundraiser or even travel with us to distribute shoes!

Gift Card

Feature a gift card at check out with proceeds being used to distribute shoes and clothing.

Trade in Event

Customers could bring in a used pair of shoes and receive a discount on their next purchase of a product.

Buy One Give One

Not your typical BOGO event! Specify an item to donate to Soles4Souls. For every purchase made of that item, one will be donated!

Consumers spend 49% more time looking at ads that have a cause component to them.

91% of customers are likely to switch brands (given comparable price and quality) to one associated with a good cause.

96% of people have a more positive image of a company that supports CSR.

94% of Americans said they are more likely to trust a company that has a CSR component.

93% of consumers say they are more loyal to companies that back causes.

88% of Americans want to hear from companies about what they are doing (their involvement in social and environmental issues).

93% of global consumers want to see more of the products, services and retailers they use support worthy social issues.

44% of consumers want companies to address poverty and economic development.

Promoting our partners

We value the power of partnership


We focus on driving brand exposure, customer engagement and revenue for our partner companies. Our partners have the ability to develop distinctive customer and employee engagement opportunities that utilize the Soles4Souls platform and brand.


Targeted marketing channels

100k+ Social Media following

Promotion within our Travel Division

Exposure to our 60k email database


Contact us today!


Pattie Graben

Vice President, Corporate Development

(615) 391-5723



CeCe McCormick

Director of Corporate Engagement

(615) 391-5723


Case Studies