Purpose at work drives +23% higher profits

Ever since Scrooge woke up one winter morning a kinder, gentler man, Charles Dickens’s famous tale has shaped the holidays into a celebration of generosity. Two centuries on, that same instinct to do good is alive and well; at home, in our communities, and increasingly, in our workplaces.   But while the traditions of giving […]

What is greenwashing and why does it matter? Greenwashing happens when a company misleads consumers into believing it’s more sustainable than it really is, using vague claims, selective disclosures, or eco-friendly imagery. Instead of making real progress, brands hide behind empty promises, eroding consumer trust. 2024 was a big year in the battle against greenwashing. […]

With the UN’s Climate Change Conference – COP30 – in Brazil right around the corner, the spotlight will shine once more on how countries and organisations are taking real action towards a more circular, sustainable future.    But brands don’t have to wait for lawmakers to define new frameworks on waste reduction. Instead, you just […]