Tag: corporate responsibility

How your brand can prepare for the EU’s unsold stock regulations

Imagine a seven-year-old child walking to school in trainers held together with tape. Their bare skin pokes out of holes, and every step hurts. When they arrive, they’re too embarrassed to attend morning PE class, so they hide in the toilet and miss an hour of exercise and fun. Now imagine this scene playing out […]

Q&A | How Allbirds and Soles4Souls turn shoes into second chances

Here’s how Allbirds UK works with Soles4Souls to extend the life of footwear, and get it to the people who need it most. Allbirds is a global B Corp footwear brand, founded in 2015 with a mission to make better things in a better way. Guided by a commitment to lower-impact materials, Allbirds favours natural, recycled and low-carbon components such as Merino wool, tree fibre and sugarcane over […]

Soles4Souls Acquires Erren Recondition to Expand Global Circular Solutions for Brands and Retailers

Acquisition expands Soles4Souls’ global circular solutions capabilities, helping brands extend product life and reduce waste while creating economic opportunity   NASHVILLE, Tenn. – March 4, 2026 – Soles4Souls, the global nonprofit turning shoes and clothing into opportunity, today announced the acquisition of Erren Recondition, a European leader in footwear and apparel reconditioning. The acquisition significantly […]

Can a good pair of shoes really change a child’s future?

Imagine a seven-year-old child walking to school in trainers held together with tape. Their bare skin pokes out of holes, and every step hurts. When they arrive, they’re too embarrassed to attend morning PE class, so they hide in the toilet and miss an hour of exercise and fun. Now imagine this scene playing out […]

Employee Fundraiser Ideas That Drive Wellbeing and Impact

We humans are deeply social beings. Our early ancestors relied on tribal communities for safety and belonging, and that instinct remains rooted within our biology. Today, scientists increasingly recognize that social connection is just as important to our wellbeing as food, water, and shelter. What makes humans truly special is what we are able to […]

Run further than the finish line: How race events can deliver lasting social impact

Your race winner sets a state record. Your fun-runners finish their first half-marathon. And the jogger dressed in the Shrek costume earns a five-figure sponsorship sum for their chosen charity. From beaming medallists to jubilant spectators, running events across the US regularly fuel life-changing memories for everyone involved. But as the organizer, your race’s impact […]

20 Years of Creating Opportunity

Twenty years ago, the world looked very different. Facebook had just opened to the public. The iPhone was still a year away. Social media, as we know it today, was barely a concept. And in the footwear world, a small startup called TOMS started talking about “One for One” giving.  Love them or hate them, those three examples had an enormous impact […]

Lift your company’s spirit with all-year-round, purpose-led giving

Ever since Scrooge woke up one winter morning a kinder, gentler man, Charles Dickens’s famous tale has shaped the holidays into a celebration of generosity. Two centuries on, that same instinct to do good is alive and well; at home, in our communities, and increasingly, in our workplaces.   But while the traditions of giving […]

Your next great campaign could change lives (here’s how)

In the US, we don’t just buy products. We buy values. Today, almost all shoppers (92%) consider themselves ‘intentional’ with purchases—making careful decisions based on a brands’ principles—while 40% say they are very intentional. In fact, the majority of consumers now say it’s important that their purchases align with their personal values or identity:  27% […]

The most impactful circularity starts with what’s already in your warehouse

With the UN’s Climate Change Conference – COP30 – in Brazil right around the corner, the spotlight will shine once more on how countries and organisations are taking real action towards a more circular, sustainable future.    But brands don’t have to wait for lawmakers to define new frameworks on waste reduction. Instead, you just […]