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Tag: purpose-driven campaigns

Your next great campaign could change lives (here’s how)

In the US, we don’t just buy products. We buy values. Today, almost all shoppers (92%) consider themselves ‘intentional’ with purchases—making careful decisions based on a brands’ principles—while 40% say they are very intentional. In fact, the majority of consumers now say it’s important that their purchases align with their personal values or identity: 27% […]