Director, Key Account Sales New Balance
Trevor Masson is Director of Key Account Sales for Boston-based New Balance Athletic Shoes, one of the nation’s largest private companies with nearly $2.4 billion in annual revenues. He is responsible for almost 50 percent of New Balance’s U.S. revenues, overseeing a number of sales and distribution channels including athletic specialty shops, department stores and online retail sites. A graduate of University of Windsor with a degree in Human Kinetics, he has also completed several executive programs at the Queen’s School of Business in Kingston, Ontario. No stranger to the athletic world that New Balance focuses on, Trevor is a multisport athlete, having completed triathlons at all distances, running, cycling, paddling, golf and hockey.