How One Small Business is Engaging Customers

For many small businesses, navigating how to keep customers engaged while stores are closed has proven challenging. In Arlington, Virginia, Formula Running Center has worked hard at keeping their audience engaged while staying at home.

“Despite having to temporarily close due to COVID-19, FRC has been putting its ‘best foot forward’ to stay engaged with and help the local and larger running communities on a virtual level, including offering a weekly membership, daily workouts, running routes, live stream strength training workouts, family challenges, nutrition tips and recipes. It is very important for FRC to continue to be a resource for all runners and be available for any questions,” says Jenna Fatica, Head Running Coach and Studio Manager.

In addition to just engaging their audience through fitness, FRC is also continuing their support for Soles4Souls by encouraging their local community to clean out their closets and donate their gently-used shoes and clothing. They’ve spread the word through email and social media and asked their supporters to spend some extra time going through their closet, and cleaning out what they no longer need. They’ve asked that people hold onto their items until state stay-at-home orders have been lifted, but will be accepting donations once the studio reopens. 

“FRC is reminding the community to rally together and focus on what we can do for each other, not what we can’t do, during this difficult time,” says Jenna.

In a time where customer engagement is more important than ever for businesses, providing new outlets for how people can be productive with their time is essential. We’re so grateful for the team at FRC and their support of our mission since they opened last year. 

To find out how your business can partner with Soles4Souls, visit our website here.