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Did you know that charitable giving and volunteering contribute around 3% of global GDP? That’s a staggering $2.6 trillion; 44% more than the entire worldwide fashion industry.
A priceless portion of this philanthropic support comes from businesses like yours. At Soles4Souls, we see the power of corporate giving every day. While shoe and clothing donations underpin our work, any company contribution, whether it’s time or money, helps us break the cycle of poverty and care for our planet. And beyond making a real social impact, charity delivers serious business value, too.
In fact, 86% of our partners say Soles4Souls helps them solve a business need, unlocking long-term improvements like better customer sentiment and more positive PR. But what about the short term?
In today’s tough economic landscape, businesses need fast returns on investment. So, what are the immediate, practical advantages of corporate giving in 2025?
1. When profits meet purpose
Firstly, corporate giving can be an ultra-effective way to strengthen your brand image and boost customer loyalty. Clear business values, aligned with authentic charitable action, help you stand out in a crowded market and build trust with wallet-voting customers.
According to YouGov research, 69% of Britons believe businesses have a duty to support their local communities. Plus, over half (56%) of the population say they’d be more likely to buy from a brand that donates to good causes. Put simply, businesses need charities almost as much as the other way around.
2. Volunteering boosts your bottom line, too
Money isn’t everything, however. Encouraging employees to volunteer their time also brings a host of business advantages that stretch far beyond corporate social responsibility. According to Deloitte:
- 91% of employees agree that volunteer opportunities improve their overall work experience and connection to their employer
- 87% see workplace volunteer opportunities as a factor in their decision to stay with their current employer or pursue a new one
It’s no surprise, then, that companies with volunteering opportunities enjoy a 57% reduction in employee turnover. They also attract more prospective talent, providing the chance to develop new skills such as leadership, communication and problem-solving that soon transfer to professional roles.
What’s more, employees participating in group volunteering often report stronger colleague relationships, translating to a happier, healthier work environment. It’s why greater job satisfaction through volunteering drives real productivity gains: as much as £4,551 ($6,090) for each of your volunteers.
No matter your industry, you can make an impact
Ultimately, you don’t have to be a shoe or clothing brand to support Soles4Souls. Financial contributions from regular donations (like our Sole Society), to workplace fundraisers, or even crypto all help us create jobs, reduce waste and relieve poverty. Employee matching programs are another powerful strategy, turning time and effort into tangible funds. Best of all? You can build your corporate partnership with Soles4Souls in any way you like.
We’ll work with you to design a custom fundraising campaign, from point-of-sale donations to buy-one-give-one models, that engages customers and employees alike. Then, we’ll help you bring it all to life, grow your impact and watch your brand flourish. After all, customers love businesses with a soul.
Interested in building a brand partnership with Soles4Souls? If so, we’d love to hear from you – please email corporate@soles4souls.org.
